A question has been posed to me on multiple occasions: why do you take time to promote other authors and review their books?
The answer to this is simple to me, and it comes down to a simple statement children are taught since childhood: treat others how you want to be treated.
What does that have to do with my author promotions? Simple. I personally believe that it is not fair for me to go out and ask people to review my book, or to promote me as an author, if I am not doing it myself.
Not every author has the time or energy to do this. But I think, especially for Indie Authors (who typically have smaller street teams or marketing budgets), it is our job to stick together and support other Indie Authors. Do I expect the authors I read or feature to do the same for me? Absolutely not. But from a personal standpoint, it’s how I am.
Do the benefits of doing this equal the effort though? Maybe not from a review or sale standpoint (not that I’ve run the numbers), but from an enjoyment standpoint… ABSOLUTELY! Authors aren’t competitors. Sure, maybe ten years ago when I was a silly teenager I might have thought that. But really, we’re all running the same race. Sure, some people might win a prize at the end, or get more support…but we’re all just trying to tell a story.
So while I could just beg for reviews, submit my book for features, or post on social media, I have decided instead to focus in a way I know I can help other indie authors: reading and featuring them instead.
This also falls into my own type of anxiety. For me, personally, interacting on social media takes a lot out of me. It comes down to social anxiety: even in real life, I’m not one to interact much with others. So it is far easier for me to offer features or to go read someone’s book. It’s support for the authors, since after all, reviews are a type of currency for authors.
That’s why I focus so much on these initiatives. While yes, they can be cumbersome, they’re less draining (for me) than actually commenting on social media posts. Instead, I see a book I like, and I add it to my TBR list. Or, by featuring authors, I discover new books as well!
We’re all a part of a community of reader and writers. So why not build each other up? I think it’s worth it.